Reference no: EM132965632

The owners of Speedy Motors which is based in Calgary, have asked you to help them design an e-commerce website and an associated app to process online orders for their ride share services. This app should be able to handle reservations and online bookings, fee processing, and booking cancellations among other things. Speedy Motors' main clientele would be people who reside in the city of Calgary and environments.
Speedy's main competitors include Uber (https://www.uber.com/global/en/cities/calgary) and a number of well-established taxi services like Bleizeride (https://bleizeride.com). With regard to its competitors Speedy's owners would like you to develop a social media marketing campaign using Facebook as the main platform. They would also like to have some way of measuring the success of the marketing campaign.

a.) Recommend and describe a development methodology for building Speedy's e-commerce site.

b.) Based on the competitor's websites that are given in the case scenario, describe and justify 2 features on those sites that you would adapt for Speedy's website? Note: place your mouse over the link, click on the right side of your mouse, and then click on Open in a new tab.

c.) Describe 2 features on the competitor's sites that you would NOT recommend that Speedy adapt?