Development index for the central city actives segment

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Reference no: EM132045408

The Pomegranate Board, a trade group, divides potential buyers into 4 key segments. "Central City Actives" are young adults who work hard to maintain a healthy lifestyle--a key group for the industry. The Pomegranate Board believes that this group includes 30.1 million potential customers, and accounts for $56.3 million in industry sales. Overall, The Pomegranate Board reports total industry sales of $187.0 million, in a marketplace with a total of 160.0 million potential customers. Calculate category development index for the "Central City Actives" segment, for the pomegranate industry. Report your answer as a percent, and round your answer to the nearest tenth of a percent. Report 27.5%, for example, as "27.5".

Reference no: EM132045408

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