Reference no: EM132853913

Development and Strategic Planning in Health Care

Course Textbook: Ginter, P. M., Duncan. W. J., & Swayne, L. E. (2013). Strategic management of health care organizations (7th ed.). San Francisco, CA: Jossey-Bass.

UNIT 1

Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum. Relate each of these concepts to health care organizations.

Describe the various leadership roles for strategic management within a health care organization. Provide some specific examples of these roles.

Explain the importance of strategic management in today's rapidly changing health care environment. Provide some specific examples from your own health care organization or one which you hope to lead.

How will small employers and large employers be affected by the changes implemented under PPACA? As CEO of a small company, how will you plan to cope with PPACA implementation? As CEO of a large company, how will you plan to cope with PPACA implementation?

UNIT III

1. Many Americans are now traveling outside of the U. S. for elective medical procedures. What does this mean in terms of service area competitor analysis? What would you do as a hospital CEO or senior manager to keep your own patients at home and receiving services at your own facility rather than traveling abroad for care?

2. Formulate at least three questions that are well-suited to initiate strategic thinking regarding service area and competitors for a health care organization. Why do you feel that these questions are so important to pose?

3. Describe the important connections between external environmental analysis and service area competitor analysis. How do these two types of analysis impact each other in strategic planning for a health care organization?

4. How would you go about defining the service area for a particular health care organization or medical service? Describe the specific steps and processes.

UNIT IV

1. How can the value chain be used to identify organizational strengths and weaknesses in health care organizations?

2. Explain the concept of competitive relevance for an organization's strengths and weaknesses, and relate this concept specifically to health care organizations.

3. How does internal environmental analysis help health care organizations sustain competitive advantage? As a health care leader, what are some of the key aspects that you will assess in conducting your own internal environmental analysis?

4. Discuss LEAN Six Sigma, and explain why more and more health care organizations are utilizing this approach to improving health care processes and reducing waste.

UNIT V

1. Explain the role and relationships among health care mission, vision, values, and strategic goals. Provide specific examples of these relationships for medical organizations.

2. What is meant by a "directional strategy" for a health care organization? Provide some specific examples of directional strategies for your own health care organization or one which you hope to lead.

3. Create at least three actual strategic goals for your own health care organization or department or one which you someday hope to lead. Explain your thought process in creating these strategic goals.

4. Consider your own health care organization or one which you would someday hope to lead. Based upon your learning in this course, state and explain at least three "critical success factors" for your organization, department or program. Why did you select these critical success factors in particular?

UNIT VI

1. Provide and discuss at least three examples of key strategic alternatives that are available to health care organizations today but were not available to them 20 years ago.

2. Explain how health care leaders can integrate strategic thinking and situational analysis into a strategic plan for a health care organization.

3. What are the steps involved in the decision logic of strategy development? How would you employ these steps in planning for your own health care organization or one which you may someday lead?

4. Describe the essential services provided within the scope of Public Health in America today. What is meant by Public Health Assurance Services? Look around yourself, in your own community, and your own state. Discuss at least three examples of Public Health Assurance Services that are taking place in your own area.

Unit V Scholarly Activity

For this assignment, please create actual mission, vision, and values statements for your own health care organization or department or one which you someday hope to lead. Explain your thought process in creating these statements.

Unit VIII Final Project

Throughout this course, you will be developing what is known as a strategic management action plan (MAP). When all the strategic planning is done and the written strategic plan document exists, then it is time for management action planning based upon our strategies. This is where so many health care organizations of all types fall short. The same level of effort that went into creating the strategic plan needs to continue as we take action, measure progress, and reassess over time. Management action planning is a step-by-step approach developed to help health care leaders plan the action steps that will lead to positive change for our organizations.

The strategic plan sets the direction for us, and our MAPs get the work done, turning strategy into reality. Developing a MAP is a six-step process, and you will actually be practicing this MAP process as you create your course project. Some suggested MAP topics are provided here, and you are certainly free to propose your own topic if you like, perhaps something which truly needs to be addressed in your own organization. You may even find the MAP to be a valuable tool as you lead your own organization.

Suggested HEALTH CARE topics include the following:

Nursing Recruitment and Retention in Health Care

Continuing Education Challenges

Patient Care Technology

Staff Safety on Duty

Patient Safety in Hospitals

Stakeholder Relationships

Community Education Programs

Disaster Preparedness

Medical Director Involvement

Quality Improvement Program for Health Care

Patient Satisfaction

Rural Health Issues

Funding for Hospital Programs

Neonatal/Pediatric Services