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Development and production of electric vehicles

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Rivian focuses on the development and production of electric vehicles, but they focus on the adventure market. Tesla focuses on the development and production of electric vehicles (EVs) as well as energy storage systems.

Compare the two companies and how their strategies differ, consider the assumptions behind those strategies, and provide an analysis and conclusion in terms of which firm's strategy is likely to be more successful five years out. Which firm will be less successful five years out?

Reference no: EM133339186

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