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Question: You are the leader of a project team that will be responsible for launching a new beverage product for your company, a global leader in nonalcoholic beverages. Review the information below and develop at least four agenda items for the very first project team meeting. Be sure to consider key topics from Chapter 3 including the forming and storming stages of team development and principles of effective team communication. Much of your first meeting should focus on getting to know each other and developing a charter.
The project team will consist of members from the following departments: Product Development, Packaging, Supply Chain, Marketing, Marketing Research, Advertising and Finance.
Most of the team members are new to the company and are unfamiliar with each other and with company meeting routines.
Discuss the reasons why new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share.
Imagine that you are in charge of creating an incentive to secure channel members for an industry of your choice. State the industry that you will choose
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Your marketing plan assignment this is create a segmentation analysis for your product or service.
Teva Pharmaceuticals Assignment help and solutions:-Teva Pharmaceuticals and the crime they committed was price fixing.Price fixing obviously pertains
Discuss the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.
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Suppose Electricom's marketing manager learned that actual sales of his firm's electric widgets to NAICS industry #335312 amounted to about 20 percent of its national market potential for that industry
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Create a chart summarizing the details of the investment for both Bob and Lisa. Explain the results in terms of time value of money.
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