Reference no: EM133076042
E- business strategies
Topic - Coles.
Prepare eight powerpoint slides of those introduction and background.
Step 1: Develop your report
Create the report, using the following structure (no. of words is provided as a guide).
1. Introduction - explain what your plan is all about (200 words)
2. Background - provide a brief summary of the new/improved E-Business initiative/the product or service/the organisation (300 words)
3. Analysis - includes an outline of:
Industry, market (i.e. buyers) and competitors (400 words)
Positioning, Value Proposition, Key Segments / Target Market (400 words).
4. Action plans and recommendations: Include areas that are relevant to your plan, such as a. Technology (hardware/software/cloud computing - SAAS model); b. Improved areas such as security/payment methods/order fulfilment/customer service); c. Marketing areas, such as website design, social media, mobile marketing, SE° and SEM, online advertising (The total no. of words for this section is 1000 words).
5. Conclusion (200 words)
6. References (use the Harvard referencing method)
7. Appendix (not compulsory to use).
Step 2: Create your presentation.
It should be an 8 minute narrated PowerPoint presentation with a voice-over and a maximum of ten (1 0) slides.
Additional considerations for the report
- Note that the focus is on the development and implementation of the E-Business plan - it is not a review of an organisation's E-Business capabilities.
- Use examples and images to help explain your plan. Don't describe things - apply the concepts.
- The plan is to be 1.5 spaced (a standard 12-point font should be used).
- Ensure your plan maintains an appropriate standard in writing. It should be checked for spelling, consistency and clarity of expression.