Reference no: EM133459902
Questions
1 According to the EPPM, the claim that "If you're a woman, you have a 1 in 16 chance of getting heart disease in your lifetime" is an appeal to:
a) Perceived severity
b) Perceived susceptibility
c) Perceived efficacy
d)Perceived threat
2. Although she likes to think of herself as a loving, patient, and gentle partner, Suzanne has a bad temper and often screams and belittles her boyfriend when arguing with him. The discomfort she feels because of the discrepancy between her beliefs about herself as a romantic partner and her actions during their arguments best illustrates:
a) Cognitive dissonance
b) Inoculation
c) Peripheral route processing
d) Elaboration likelihood
3. Organizational sense making theory assumes all the following EXCEPT:
a) Humans organize to make complex environments meaningful.
b) Sensemaking happens retrospectively.
c) The social world is enacted through equivocality-reducing communication.
d) Organizations exist to reduce an otherwise unequivocal world.
4. Which of the following scholars is primarily responsible for developing uncertainty management theory?
a) Richard Lazarus
b) icek jzen
c) Charles Berger
d) Dale Brashers
5. Consumers, workers, investors, suppliers, host communities, and society at large are all examples of:
a) Stakeholders
b) Managerial constituents
c) Stockholders
d) Shareholders
6. As technological innovation enhances our ability to participate in media, we experience greater:
a) Infotainment
b) Interactivity
c) Gratifications
d) Need for orientation
7. Agenda setting theory was developed in response to concerns that scholars had about which of the following paradigms?
a) The critical-cultural paradigm
b) The linear development paradigm
c) The magic bullet paradigm
d) The interpretive paradigm
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