Developing the strategy for beer-making company

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Assume you are in charge of developing the strategy for a beer-making company in the United States. You are looking at expanding your sales outside the United States where incomes are rising fast. One issue is whether you should pursue a multidomestic or a global strategy. Explain which strategy will be appropriate to increase the sales of your beer in foreign markets. Give reasons for your answer. How can entering foreign markets help your company gain a competitive advantage?

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Reference no: EM132285993

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