Developing the steerable forceps in-house

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Reference no: EM133433670

Assignment:

Kindly review attach case and assist attempt below questions.

1) Assume that Tom Davison is willing to loan Endius the cash to cover the initial product development costs regardless of whether Endius chooses in-house development or outsourced product development with Product Genesis Inc. Contrast the cost to Edius of accepting the Product Genesis proposal with the cost of developing the steerable forceps in-house. For the in-house alternative, what would it cost if it took eight months to develop the product? 10 months? 14 months?

2) Evaluate the two alternatives. What are the strengths and weaknesses of each?

3) If you were Tom Davison, what would you do? Why?

4) If you were in Tom Davison's position but did not know executives at Product Genesis, and they did not know you, how would that change the situation? Your decision?

5) Bring insights to explain the Long-Term Product development strategy and "The Decision".

Reference no: EM133433670

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