Developing the social marketing plan

Assignment Help Marketing Management

Reference no: EM133573634

Assignment:

My topic: Don't drink alcohol in group 18-24 years old

Purpose: Develop a Social Marketing Campaign to address a real issue

In developing the Social Marketing plan, you will identify a segment that need to change behavior and elaborate how the campaign content can be designed to meet the specific needs of the segment.

Structure: Eight-step process

1. Define Problem Statement and audience segment

2. Situations Analysis - discuss the forces and barriers in achieving the desired behaviour change

3. Set Goals and Objectives -clearly state what behaviour you intend to change

4. Develop Key Messages - craft persuasive, engaging content tailored to the target audience.

5. Communication Strategies - indicate how the organisation can reach its target publics

6. Activities - duration and engagement strategy.

7. Activation Plan and Budget

8. Evaluation - define how you will measure performance/progress

Reference no: EM133573634

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