Developing the new brand, You will be launching your new

Developing the new brand

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Reference no: EM132828683

Developing the New Brand

You will be launching your new brand over the next 2 units. Because you have completed research on competitors-including a Top 100 U.S.-based brand-and received feedback from your colleagues, you have enough information to introduce your brand.

Part 1: Competitive Analysis

In this portion of the brand launch, you will cover the following areas:

Industry/category analysis
Competitive analysis (positioning map)

Part 1 of the Individual Project should be 2.5-3 pages in length. Be sure to cite your resources.

Part 2: The Strategy

The strategy will now become more apparent as you begin this section:

Brand strategic plan (vision/objectives/strategies/tactics)
Target customer segmentation analysis
Customer insight (Primary research is required in this case because the brand is fictitious.)
Brand essence/equity elements

Part 2 of the Individual Project should be 3-4 pages in length. Be sure to cite your resources.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 6-7 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9-12 pages in length.

Reference no: EM132828683

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