Developing the marketing mix

Assignment Help Marketing Management

Reference no: EM133096210 , Length: word count:2800

MKT 500 Marketing Management - Strayer University

Learning outcome 1: Develop a branding strategy for a target market based on relevant consumer behavior.

ASSIGNMENT 1

Assignment - Part B: Developing Marketing Strategies

Overview

Using the same hypothetical company from Part A: Marketing Plan Input, for this assignment, you will focus on the company's branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.
Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Create the second part of your marketing plan in 5-7 pages using the Part B Marketing Plan Template:

Explain how you will use the feedback you received on Part A of your marketing plan to improve your plan.

Develop a branding strategy for your product or service that covers the brand name, logo, slogan, and at least one brand extension.

Analyze the primary and secondary markets that you want to target, including the demographic profile (age, gender, ethnicity), psychographic, professional, and geographic profiles.

Prepare a positioning statement that depicts your position using a perceptual map that shows your company's position against its competitors.

Explain the main reasons why the brand name, logo, slogan, brand extension, and positioning statement are right for the identified target market.

Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

ASSIGNMENT 2

Learning outcome 1: Develop marketing strategies and plans related to a given product or service and target market.

Part: Developing the Marketing Mix

Overview

For this assignment, you will conclude your marketing plan by developing your hypothetical company's pricing and distribution strategies and integrated marketing communications plan.

Note: You should make all assumptions needed for the completion of this assignment.

Instructions
Create the third part of your marketing plan in 6-8 pages using the Part C Marketing Plan Template [DOCX]:

Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan.

Develop the company's pricing strategy including a rationale for the approach you have chosen.

Develop the company's distribution strategy, including a rationale for the approach you have chosen.

Develop the promotional mix (message, media, sales promotion, personal selling) appropriate for the target market.

Develop your online and direct marketing plan most relevant for your product or service and target market.

Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and target market.

Attachment:- marketing_plan_template.rar

Reference no: EM133096210

Questions Cloud

Characteristics of international recruitment approaches : As a newly hired project manager for a research team, you believe that you will be able to manage the project virtually from your office in Saudi Arabia

Respiratory system : Identify the structure and function of the respiratory system. Identify the major structures found in the system. Describe the test identified.

Explain the psychological value of employee participation : What is the central objective of establishing the sociopolitical concept of industrial democracy? Explain the psychological value of employee participation proc

Designed training programs for new employees : Describe comprehensively, how the company designed training programs for new employees and existing employees to improve their performance!.

Developing the marketing mix : Develop a branding strategy for a target market based on relevant consumer behavior and Develop marketing strategies and plans related to a given product

List the special senses-primary taste sensations : List the Special Senses. List the five primary taste sensations. Name the three layers of the eyeball. Describe the process of seeing.

Which of the four archetypes describes the organization : Which of the four archetypes describes the organization? How can the organization move to the fifth archetype?

What skills does black think employees : Question: What skills does Black think employees need to work successfully in the area of HR?

Discuss the issues of standardisation and localisation : Multinational enterprises face the challenge of choosing standardisation-localisation strategies in their marketing as well as international HRM practices.

User Account

All Pages