Reference no: EM131323297
Write a 400 to 500 word detailed implementation plan for the innovation.
Use these sources as your guide:
Source1
The Selected Idea
The selected idea for the next phase was for Hailey's innovation, the NewBlue. This is something that our team felt was a need amongst Americans when it comes to cars that do not have hands free capability. The NOMMAR innovation model was used for this innovation. NOMMAR stands for: Need, Options, Market, Model, Approachable, Relevant.
Need: Although more and more cars are being produced with Bluetooth capability there is still a great deal of cars without this luxury, however there is still a need for hands free driving. This has become mandated in several states.
Options: The only options for people that need hands free capable cars would be too purchase another vehicle. Another option would be to have to wear an ear piece that can hinder your hearing while driving.
Market: The market would be anyone over 16 years old that is capable of driving. A more specific market would be drivers in the states that it is mandated to use a hands free device.
Model: There would only be one model that would need to be developed and produced.
Approachable: The innovation is approachable because it is no technological feat that scientists haven't taken on.
Relevant: This innovation is relevant because of the number of people with cars that are not hands free capable and struggle to find a device that works for them. Also this has become a law in many states, so it is no longer a choice.
The most significant of challenges that this innovation could face is that NewBlue Inc would have to purchase certain radio stations in order to reserve them for NewBlue users. This would lead to another issue; radio stations vary from state to state.
Source2
Developing the Implementation Plan
Developing the NewBlue into a marketable product will require a methodical process of several steps. We will use a very reputable process orchestrated by Robert Cooper called the Stage-Gate (Brands (2013). We will use a simplified version of Stage-Gate. We believe this product development strategy is the perfect fit to launch this product and increase its marketability. The key to this product development process will to be very flexible to and have well-defined strategies (Brands (2013). The product development template of Stage-Gate in which we will use has eight basic steps.
The first step is Generating. In this step we will use the internal SWOT analysis to evaluate our strengths, weaknesses, opportunities and threats. In this step we will generate ideas on market trends, profitability, affordability, and the different cost associated with product distribution. The second step is Screening the Ideas. In this step we decide which ideas are aligned with the set criteria. You have to ask questions like, what would mostly benefit the customer or how many variations are necessary for this product. This stage would be a process of elimination of ideas. The team will move forward with the ideas that are most beneficial. The third step is Testing the Concept. This is the step where we validate the product. We perform the due diligence in deciding that the product being developed is actually wanted and needed.
The fourth step is Business Analytics. In this step we will develop a matrix to monitor the progress. We will measure the average time for each phase of product development. The Business Analytics will provide the team feedback on the performance of launched products. The fifth step is the Marketability Test. In this step, test groups are used to try the product. The feedback received from the test groups are used to identify flaws and make adjustments as needed. The sixth step is where technicalities identified in step five have been resolved and full-scale development begins. The marketing team makes plans to distribute the product, and the finance department approves the funds to launch the product. The seventh step is the commercialization of the product. In this step, the product has been released for customer consumption. Marketing and Advertising is in full-swing and the pipeline of distribution is flooded with the new product. The eight step is Post Launch Review. This step is used to evaluate the cost of goods sold. The team establishes the perfect price based on the cost and the performance of the product.
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