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Developing the appropriate and relevant hypotheses

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Reference no: EM132249068

Question: 250 words with 2 refernces

Developing the appropriate and relevant hypotheses to help guide your market research and strategic decision making is critical. If your hypotheses are irrelevant to your current market environment and business needs, then the data collection will be misleading regarding your eventual strategic decisions. Harmonie had two differing opinions regarding their global brand strategy. Provide your thoughts regarding potential strategic directions to solve Harmonie's centralized / decentralized global branding issue. Utilize examples from other cases that you've researched and are familiar with.

Article: Harmonie Water: Refreshing the World Naturally (By John A. Quelch and John L . Teopaco)

Reference no: EM132249068

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