Developing sustainable competitive advantage

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Reference no: EM133663820

Question

Developing a Sustainable Competitive Advantage A sustainable competitive advantage can be achieved when a firm produces a product that exhibits characteristics that are rare, valuable, and hard to imitate. To develop a sustainable competitive advantage, firms need to ensure they fulfill the four key elements of excellence: customer, operational, product, and locational. This activity is important because firms face a lot of competition, and in order to survive, they must develop and sustain a reputation for value and excellence that they can maintain over time. The goal of this activity is to illustrate how Crepes a La Nana manages to sustain its competitive advantage in a saturated dessert truck market using each of the four key elements of excellence.

Reference no: EM133663820

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