Developing strategies by copying competitors

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Some companies operate without developing strategies by copying competitors' successful competitive decisions. Others insist on creating a clear strategy. The challenge of developing a clear, sustainable strategy depends on a reliable process, research and information, executive alignment, and most of all leadership. Imagine you are CEO of a company. How would you lead your company -- with or without a strategy? Why? What are the strengths and weaknesses of each decision?

Reference no: EM13843807

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