Developing specific marketing strategy

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1. What are the implications for a salesperson if, when making a sales call, he or she discovers that there is no needs gap present? Illustrate your answer with an example.

2. Cultural Norms, Fair & Lovely, and Advertising. Then, address the following questions. Explain the cultural and societal issues that would be important to consider when developing a specific marketing strategy for this product.

3. Explain social business using an example.

4. Define authority. What are the three properties that identify authority?

Reference no: EM132092633

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