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Book: Franchising and Licening 5th ed.
Chapter 10 – Developing Sales and Marketing Strategies at the Target Franchisee and Target Consumer Levels
On page 220 of the text is box 10-3, which discusses the trends in Internet usage. You can see in the table at the bottom of the page that the Internet is getting quite crowded, making it difficult to stand out.
On the first page of the chapter, the authors discuss how many franchisees still advertise their franchise through trade shows and special weekly editions of the Wall Street Journal.
Consider the franchise “Jersey Mike’s” – this is a sub-sandwich restaurant that competes directly with Subway.
Offer a way that Jersey Mike’s could advertise for new franchisees and work its way through all the noise and clutter of traditional marketing ideas.
Be creative and think way outside the normal channels.
What type of leader inspires your best work? Have you have the opportunity to work for such a leader?
Which of the following is an example of an export strategy?
what are some of the different cultures you work with in the course of your job? what unique communication barriers
You are the owner and only employee of an internet based business that sells drop-shipped Thneeds from China. Recently, you purchased access to a list of email addresses of potential customers. While these people have agreed to receive solicitations,..
Which of the following is not a legitimate reason for a union to have a strike?
What is principal distinct component of international logistic? What are the elements that differentiate international logistics from domestic logistics? What are the major costs of international logistics?
When it comes to journalists tape recording conversations, state laws vary but generally fall into two camps. Explain and describe what these two camps are and, in addition, into which camp most states fall. In addition, explain which camp is more fa..
What is meant by mass customization? How can market conditions and consumer desires affect customization?
Describe the method of research to be applied and why it is most appropriate for the study. Describe the population, the sample, and how you intend to gather data to address the research problem.
Michael Dell, president of Dell Computers, Inc., has two design options for his new high resolution flat screen monitors for CAD workstations. The life cycle sales forecast of the monitors is 100,000 units. We ignore any disposal cost in this problem..
Companies use various tactics to encourage managers to make employee development a top priority. What do you think of this policy of tying financial rewards to people development? What are some other ways companies can hold managers accountable for d..
describe in detail how Samsung could benefit from the intensive strategies it has not implemented. Include at least one advantage and one disadvantages of each strategy.
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