Reference no: EM133072173
BUSN20017 Effective Business Communications - Central Queensland University
PART 1:
ESSAY - Paragraph Matters-Developing Paragraph Writing Skills for Essays
1. The essay must include
• Introduction: following the 6 components - refer to the template below
• Body
• Conclusion
This essay must be 1500 words in length, excluding the references. Essay format as per below.
2. The essay must include a total of 15 academic references. You must use the APA reference style (7th Edition). - refer to the attached PDF called REQUIRED JOURNAL LIST
CASE STUDY
Holshi is a multi-national organisation that operates in various countries including Australia, Vietnam, India, and Oman. The organisation manufactures and distributes automated fruit- picking equipment to local and international clients. In total the organisation has 8,000 employees in four countries and more than ½ million customers worldwide. The head office is based in Australia. In recent years, the organisation is facing several internal
communication challenges.
They include:
1. Ineffective internal communication among teams including, but not limited to, sharing ideas, building knowledge bases, and task management.
2. Lack of quality internal communication between managers and subordinates leading to, but not limited to, poor internal interpersonal business relationships.
3. Misunderstandings amongst the employees based upon the different intercultural communication contexts.
The essay must include a total of 15 academic references. You must use the APA reference style (7th Edition). - refer to the attached PDF called REQUIRED JOURNAL LIST
General Purpose: To inform my audience
Specific Purpose: To inform my audience about the form and substance of an academic essay
I. INTRODUCTION:
The introduction must include the following components:
A. Attention-getting statement: How you write matters: it especially matters as a university student.
i. Within the context of your tertiary education, the written documents that you produce enhance your learning and knowledge of a subject and demonstrate understanding of that subject.
B. Statement of ethos: I have substantial knowledge about this topic having been both a student and an instructor in tertiary education for the last 25 years.
C. Statement of exigence: All professionally written academic documents begin with well- written paragraphs.
i. Essays without clearly written paragraphs are simply a rambling jumble of junk words. This means that how you write your paragraphs matters if you want your essay to get a high distinction.
D. Preview of the three main points
E. Thesis: Effective academic essays are based upon clearly structured and appropriately articulated paragraphs.
F. Transitional statement - will cover the structure and content of introductory, body and concluding essay paragraphs.
(Transition: Let's start at the beginning by looking at introductory paragraphs)
II. THE BODY OF THE PRESENTATION
A. Main Point 1: The introductory paragraph is very important because sets the readers first impressions and expectations for the essay. i. The first part of an introductory paragraph is the opening statement or lead-in statement.
1. This sentence should entice the reader to continuing reading.
2. After the opening statement, the writer then needs to narrow the topic.
a. This can be achieved by articulating the background or context for the essay, or an explanation of the main concepts or terms.
III. CONCLUSION
Attachment:- ESSAY.rar