Developing new products in the soft package goods industry

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Assignment:

Future Next is a small marketing consulting firm in Ottawa. It was started 5 years ago by its president Mr. Ron Ko. The company specializes in developing new products in the soft package goods industry. Walter George is the founder and president of OH SO GOOD! Candy company. He approached Ron recently with a request. It appears that one of the cooks at OSG! Has developed a new candy formula but they are not certain what specific type of candy product the formula could be developed into.

Question: Outline the various research activities Future Oriented should follow in order to develop the final new product idea. 3 BROAD STEPS SHOULD DO.

Reference no: EM133230915

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