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Developing new products and services

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Companies increasingly find the need to innovate not only by developing new products and services but by creating or modifying business models. Critically discuss the challenge of operating an existing and a new business model simultaneously and give examples for situations where a company may wish or need to operate different business models at once.

(3~4 pages, single space, Times New Roman 12) Core Reading (Exploring Strategy Text & Cases by Gerry Johnson 10th)

Reference no: EM131293768

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