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1. Choose a firm that currently manufactures and sells its products or services only in the KSA. Choose and defend a global entry strategy for the firm based on the discussion made in Chapter-8.
2. Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market (a new backpack). Briefly describe the product and each component of its value proposition.
3. Suppose Domino's wants to open a new restaurant. What are some secondary sources of information that might be used to conduct research on potential new locations? Describe how these sources might be used. Describe a method Domino's could use to gather primary research on prospective locations. Do you think Domino's should conduct the primary or secondary source research first? Why?
Describe how you would organize the marketing units for the toothpaste with whitener; toothpaste with extra strong nicotine cleaners; toothpaste with bubblegum flavor.
Chapter 11 discusses appeal characteristics in advertising. Use Google Videos or Google Images to find examples of the advertisements for the Ford Fiesta.
Description of service or product and Market Size and Growth (large enough market potential for venture to be profitable; potential for growth)
Protecting the House of Under Armour, Cartel behavior: Amateurism in college sportsIntercollegiate Sports
Select 3 current event topics from following. Briefly summarize the article within a few sentences then provide your OPINION as to how the issue discussed impacts the retail industry
Compare and contrast the 2 evaluation options (Formative or summative) and submit a one page overview of the 2 options. Describe which option you prefer and why
Abercrombie & Fitch have been criticized for advertising explicit sex in their clothing catalogues which are targeted to teenagers.
1.what decision criteria should managers use in selecting projects when there is not enough capital to invest in all
Define the type of market in which your selected product will compete, along with an analysis of competitors and customers. Analyze any comparative advantages and international trade opportunities. Explain the factors that will affect demand, supply..
Marketing to a Developing Country
Discuss sustainable development/production method and then analyze whether or not this marketing plan is a rewarding approach for the organization.
How is the design for a product similar to the design for a process? How are they different? Your initial posting should be approximately 250 to 300 words.
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