Developing marketing strategy

Assignment Help Other Subject
Reference no: EM13266786

1. In many organizations, marketing does not have a place of importance in the organizational hierarchy. Why do you think this happens? What are the consequences for a firm that gives little importance to marketing relative to other business functions?

2. Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because, if the strategy is flawed, its implementation doesn’t matter.

3.  Few companies have been able to master the arts of product innovation, a “cool” brand image, and customer evangelism like Apple. After nearly collapsing under a cloud of bankruptcy in the mid-1990s, late Apple CEO Steve Jobs was able to save the company he created through product innovation, a masterful marketing program, and an entrepreneurial corporate culture. This case reviews Apple’s history and remarkable comeback with an eye toward the marketing strategies that created the company’s success. The case also examines many of the challenges faced by a company that continually pushes the boundaries of marketing practice to stay on top of the consumer electronics and computer industries.

a. How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following?

b. Describe the role of Apple stores as an important part of its marketing strategy.

c. What will Apple need to do to maintain product innovation and customer loyalty?

Reference no: EM13266786

Questions Cloud

State what is the balanced equation : What is the reaction that happens between methanol and naphthalene? What is the balanced equation
What is the resonance angular frequency of the circuit : In an L-R-C series circuit, the resistance is 420 ohms, the inductance is 0.340 henrys, and the capacitance is 1.80×10?2 microfarads. What is the resonance angular frequency of the circuit
Determine the value of aggie : Aggie has a 35% corporate tax rate. Investors face a 20% tax rate on debt receipts and a 15% rate on equity. Determine the value of Aggie.
How to multiply any two four digit number in any number base : What algorithm (step by step list) can show how to multiply any two four digit numbers in any number base. The aim is to explain any base multiplication to a machine possessing artificial intelligence, that is presently oblivious as to how to do m..
Developing marketing strategy : Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because, if the strategy is flawed, its implementation doesn’t matter.
Demand their attention and set their top priorities : How do strong managers reconcile the competing priorities that demand their attention and set their top priorities?
Compute the sum and average and provide the output : Do this using for loops. For your first prompt you will enter the number N of integers that will follow, then you will be prompted for each integer. Compute the sum and average and provide the output. Do it 3 times using the Matlab, Python, C++
State unimolecular or bimolecular and determine the rate law : For the elementary processes whose equations are given below, determine whether each is unimolecular or bimolecular and determine the rate law for each process. Pick the choice which is correct.
Determine the current i flowing through a solenoid : Determine the current I flowing through a solenoid, if the magnetic flux inside its core is found to be 2.60 multiply.gif 10-4 Wb.

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd