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Developing marketing strategies and plans

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Developing Marketing Strategies and Plans

Discussion Question 2

Explain how a marketer delineates among durable goods, nondurable goods, and services when planning an appropriate market-mix strategy.

Describe the strategies used for the different types of goods and services. Provide two example products for the consumer market and two example products for the industrial market for each category (durable goods, nondurable goods, and services).

Reference no: EM133165842

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