Developing marketing efforts to improve business

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Reference no: EM133420687

Question: You are a newly hired manager at Smile Dental Centre in London Ontario. The owners of the practice hired you because of your exceptional knowledge and skills you displayed in your interview and your impeccable pedigree from your Health Care Administration program at Fanshawe College. You sit with the owners for your "onboarding" meeting - the time when they tell you their main concerns for the clinic, their expectations for you as a manger, and list their needs for growth of their business. You take extensive notes and pull the following themes from the conversation:

They have contracted a web designer to create their online presence. They admit that they are not experts in online marketing and they would like your recommendations on how to improve

They are willing to provide you with the resources you need to take their marketing to the next level

They are aware that there should be process for developing their marketing efforts to improve business, but they would rather just focus on dentistry and leave running the business to you They have some interest in expanding their dental practitioner team, but do not know when it
would be logical to do so

They have an idea of the other dental practices in the area, but are not sure whether they are competition or not.

They are unsure about how effective they are at reaching their clients
They ask you to work with them to improve their marketing and brand presence in North London. Over the next few days, they have booked into their schedules a series of five-minute "back briefs". The will ask you a question based on your presentation that they will expect you to address in the next back brief. As a new manager, you are busy with your own orientation program, learning the operations of clinic, getting to know the administrative and allied health staff that work there, and exploring the finances of the business.

Reference no: EM133420687

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