Reference no: EM133266494

1. You are the outbound transportation manager for a consumer packaged goods manufacturer.  Your firm's products have a relatively high density value and include products that are perishable (i.e., short shelf life). The vast majority of your shipments are truckload volumes going to the distribution centers of your customers. You generally deal directly with the carriers you use when you purchase transportation services. 

Like nearly everyone today, you have been struggling to find TL carriers due to the very tight capacity situation challenging the industry.  Even the carriers you usually use have been turning down some of your tenders.

The Senior VP of Supply Chain has charged you with: 

1.recommending a long-term strategy to reduce the likelihood of finding yourself in this position again (65 points). You need to consider all facets of securing carrier service and capacity in developing your long-term strategy recommendation. 

The SVP of Supply Chain expects you to investigate this thoroughly and cite information sources, case studies, research, etc. that supports your strategic approaches.