Developing innovative ideas and concepts

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We can define team brainstorming as a collective activity of member individuals seeking ideas and solutions. Individual activity within team brainstorming is not the same as individual brainstorming. Individual brainstorming is an independent activity outside of team brainstorming. Of course, individual brainstorming ideas and solutions may be brought into a team brainstorming activity to expand and improve the ideas and solutions.

In terms of generating and fully developing innovative ideas and concepts, we often hear of the advantages of team brainstorming being superior to individual brainstorming -- but is this always true? Explain. Elaborate.

Reference no: EM133232637

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