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Developing favourable attitudes

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One key feature of IMS is the emphasis on affecting consumers' behaviourand simply its antecedents, such as increasing brand awareness or developing favourable attitudes. For each of the following cases, indicate the specific consumer behaviourthat marketing communication might attempt to affect :

  • Your University advertising effort
  • A football team promotion's effort to recruit more volunteers
  • A not-for-profitorganisation'sefforts to recruit more volunteers
  • Gatorade's sponsorship of a volleyball tournament.

Reference no: EM132469041

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