Reference no: EM133087308

You assumed a senior management position with Philip Morris (PM), a major cigarette manufacturer. As cigarette sales have declined in the advanced economies, PM has increased its marketing efforts in developing economies and emerging markets, where demand for smoking tobacco remains strong. Because of the enormous population in such countries, PM expects to generate huge sales. However, many countries have high illiteracy rates, and people are not very aware of the harmful health effects of smoking cigarettes. Many people become addicted to smoking. Given these factors, is it ethical to target such countries with cigarettes? Using the ethical framework in Chapter 4, analyze the arguments for and against marketing cigarettes to developing economies and emerging markets. As a senior manager, what steps should you take, if any, to address the dilemma?