Reference no: EM133045451

Question 1. 

1. If businesses used DSS, GDSS, and ESS more widely, would they make better decisions? Why or why not?

2. Describe various ways that knowledge management systems could help firms with sales and marketing or with manufacturing and production.

3. How much can business intelligence and business analytics help companies refine their business strategy? Explain your answer.

Question 2.

Running Case Assignment: Achieving Operational Excellence: Developing an E-Commerce Strategy

Software skills: Web browser software, Web page development software

Business skills: Strategic analysis

This project provides an opportunity for you to develop an e-commerce strategy for a real-world business and to use a Web page development tool to create part of the company's Web site.

Dirt Bikes's management believes that the company could benefit from e-commerce. The company has sold motorcycles and parts primarily through authorized dealers. Dirt Bikes advertises in various magazines catering to dirt bike enthusiasts and maintains booths at important off-road motorcycle racing events. You have been asked to explore how Dirt Bikes could benefit from e-commerce and a Dirt Bikes Web site. Prepare a report for management that answers the following questions:

- How could Dirt Bikes benefit from e-commerce? Should it sell motorcycles or parts over the Web? Should it use its Web site primarily to advertise its products and services? Should it use the Web for customer service?

- How would a Web site provide value to Dirt Bikes? Use the Web to research the cost of an e-commerce site for a small to medium-sized company. How much revenue or cost savings would the Web site have to produce to make it a worthwhile investment for Dirt Bikes?