Developing digital marketing strategy

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Assignment:

You examined the notion that considering ethics is a significant part of developing digital marketing strategy. Focusing on how to keep customers' information secure, not misleading customers, preventing fraud and other ethical practices, is at the core of digital marketing considerations. The GDPR in Europe and California Consumer Privacy Act, two laws that exist both legally and ethically, are laws to prevent companies from misusing customer data and information in the effort to unethically benefit in profitability. Both laws exist to allow consumers to consent on the use of their information for marketing and sales purposes. What is at least one major challenge digital marketers may have because of these types of laws?

Reference no: EM133652494

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