Developing cross-cultural marketing strategy

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Reference no: EM132231723

1. Boost Juice is an Australian company looking to enter the Middle Eastern Market. What issues should an international marketer consider before developing a cross-cultural marketing strategy ,and why? Provide examples in your answer, with at least seven (7) elements to consider.

2. You manage 12 Sales Reps. They do have sales target goals and you offer a competitive commission rate. Some of your reps are very motivated but others are not. Use all three components of expectancy theory to explain why some of the Sales Reps are more motivated than others.

Reference no: EM132231723

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