Reference no: EM133117251 , Length: word count:1400

Task - Developing business promotion plans

George and Mildred now require you to write two (2) promotional plans. The promotional plans can be on any aspect of the business (new clients, new products, new services etc.).

Task Question 1

The layout and content of each plan should address the following:
• Research and identify target markets.
• Obtain market research data (or make assumptions) and identify key market data for the plan. This can include, for example, customer demographics, product types (i.e. census data if available), marketing media data (i.e. social media).
• Conduct a competitor analysis. Identify your major competitors (at least two (2)), with a competitor analysis developed for each competitor.
• Develop and review the business' market position based on the research and competitor analysis.
• Develop the business brand and the benefits your business can offer.
• Identify the business' products and/or services using a combination of research and your own personal experience
• Establish the objectives and targets of the promotion.
• Develop and select the appropriate promotional tools.

Task Question 2

In the tables below, outline the tasks, steps, resources, personnel and timelines required to develop and implement the promotional plan.

Task Question 3

You are required to monitor the progress of thepromotionalplans. Complete the tables below to demonstrate how you will monitor your promotional plan over a period of time.

Depending on the type of activity and how it is measured, an average may not be applicable. If not applicable, input N/A in the Average column.

Task Question 4
You will need to assume that certain aspects of your promotional plan require an adjustment.

For example, ‘consistency of posts to social media not being maintained'.

To make adjustments to the promotional plan, complete the tables attached.

Attachment:- Business promotion plans.rar