Reference no: EM133730110

Purpose

This assignment is designed to give students critical thinking and problem-solving skills necessary address a sport marketing problem. These skills can be applied to a variety of situations across many different industries. After completing this assignment, students will have skills and knowledge related to:
• identifying, analyzing, and interpreting relevant data.
• developing appropriate goals and objectives.
• segmenting markets and identifying target markets.
• developingactionable and creative marketing tactics.

Task

Read and take notes on the background information provided. From that information, address each of the steps in building a marketing plan to address the issues facing the organization. (A sample format is provided in this document).

1. Analyze the Market & Organization - For this section you need to interpret the data and identify any implications or consequences stemming from your analysis.
• Provide a list of 8-10 inferences you can make from the data. Focus on the more important data and what it means. Don't just repeat the data from the case, explain what the data means and why it is important.
• Create a SWOT analysis(strengths, weaknesses, opportunities, threats) of the key information that will allow you to make inferences about the about the organization's abilities.
• Provide a list of information you would seek if you were collecting more data. Think about what additional or different information would you include in the next research study.

2. Set Goals and Objectives - In order to direct your activities, you need to identify goals and objectives.
• Provide one marketing goal that will guide the rest of your marketing plan.Make sure you marketing goal is consistent with the organization's goal.
• Provide and three objectives related to your goal. These objectives should be SMART objectives that will show progress toward the goal.

3. Segment the market and identify target markets - You will need to target a different segment of consumers to reach each objective.
• Identify a unique target market for each of your three objectives and explain why you chose to target that segment. Your targets should be Identifiable, accessible, and responsive.

4. Recommend marketing tactics - Now that you have completed the prior steps, you can make educated, data-driven decisions on what tactics to appeal to each specific target market.
• Provide recommendations utilizing tactics across the marketing mix that are feasible, actionable, and will help the organization reach the appropriate objectives. These tactics must be customized to appeal to each respective target market. Be creative! Illustrate how you will communicate your activities to your current and/or potential consumers.