Reference no: EM133495452

For the business idea of a coffe shop placed close to a campus in Luton

What is the product/service (i.e. provide a clear description)? What does it do? What innovations does your idea bring to the market? Appropriate intellectual property rights (IPR) in order to protect your business idea/enterprise, if applicable.

Customers - Identify your target customers. B2B or B2C? Who are the end-users? Who will buy your product/service? What is the USP of product/service? What customer needs does the product/service meet? The underpinning research for the target market and an evaluation of thebusinesses' position in the market.

Competitors - who are your competitors for the product/service? What market share do yourcompetitors have? Why might your customers buy your product/service rather than that of thecompetitors?

Skills analysis - what skills do you have for developing and taking your business idea forward? What skills do you need? How will you address any skills gaps that you might have?

Projected 2 year profit and loss account and proposed 2 years cash flow forecasts including breakeven (formed as a table and explination)

Finding, evaluating and selecting suitable sources of funding to grow the business opportunity.

Your plans for obtaining your resources, both tangible and intangible between now and either 1-2 year ahead. This should include a breakdown of your start-up costs.

The type of organisation and the management information systems required to effectively control then business.

Vision for your Business Idea - what future does your business have?