Developing and sustaining brand identity and equity

Assignment Help Business Management

Reference no: EM133423401 , Length: 4 pages

Assignment - Integrated Marketing Communication

Question: One of the major reasons for the growing importance of integrated marketing communications over the past decade is that it plays a major role in the process of developing and sustaining brand identity and equity. In 3-4-page, APA-formatted paper, discuss the role of Integrated Marketing Communication (IMC) in branding.

Cite two (2) peer-reviewed articles not including your textbook.

Reference no: EM133423401

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