Developing and managing productsyou are a marketing manager

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Developing and Managing Products

You are a marketing manager for Nike. Your department has come up with the idea of manufacturing a baseball bat for use in colleges around the nation. Assuming you are in the business analysis stage, write a brief analysis based on these questions of the "Business Analysis".

- What is the likely demand for the product?

- What impact would the new product probably have on total sales, profits, market share, and return on investment?

- How would the introduction of the product affect existing products? Would the new product cannibalize existing products?

- Would current customers benefit from the product?

- Would the product enhance the image of the company's overall product mix?

- Would the new product affect current employees in any way? Would it lead to increasing or reducing the size of the workforce?

- What new facilities, if any, would be needed?

- How might competitors respond?

- What is the risk of failure? Is the company willing to take the risk?

Reference no: EM13368949

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