Developing and maintaining good customer relationship

Reference no: EM132174835

AIM

- To instil a critical understanding of quality systems and controls for customers.

LEARNING OUTCOMES
Upon the successful completion of this module, the student should be able to demonstrate the ability to
- evidence a critical understanding of quality process in the workplace:
- analyse the customers' experience of an organisation:
- critically evaluate the benefits and challenges of developing and maintaining good customer relationship.

INDICATIVE CONTENT

- Quality modules and standards
- Customer service
- Customer centrality
- Value and purpose of customer relationship management (CRM)
- Buyer seller relationship
- Managing customer expectations
- Buying decision making process ethical considerations such as fair trade sustainable resources
- Appreciation of the Importance of quality control
- Customer value

Reference no: EM132174835

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