Reference no: EM132194849

Thinking outside the box is critical in developing and implementing successful marketing strategies. As the first technology company to open its own stores, Apple took a different approach to enhancing the customer experience by giving potential customers the opportunity to play with their products before buying them. This “Shop Different” approach was a “play” on Apple’s “Think Different” marketing campaign. Read the case study and write a 750 – 1,000-word response answering the following questions: Outline all the reasons that Apple needed its own stores. What benchmark would you recommend be used to evaluate the success of Apple stores? What is so special about the store elements? Can they be improved? Should other technology companies open their own stores? What lessons can be extracted from the Apple stores idea and usefully transferred to other business contexts?