Reference no: EM132339296 , Length: word count:2500

Manage Operation Plan Assignment Project -

You are responsible for developing an operational plan for your organisation. The strategic plan has already been written and sets the following direction for the coming year.

Company A strategic plan - Our strategic goals for the coming year are to:

1. Expand our market share in the high-end, high-price point, luxury goods market.

2. Increase the proportion of our productive capacity devoted to the manufacture of luxury goods.

3. Become known as the premium luxury goods manufacturer in our product category.

4. Become known as an employer of choice for highly skilled people.

Based on the broad statements of strategic intent, you are charged with developing an operational plan. For each strategy goal outlined, come up with two short statements describing an operational activity that could be implemented to achieve this. Your operational activities should reflect an understanding of the types of details included in an operational plan.

Your operational activities should be accompanied by a budget, measurement, responsible person (for example job title) and a timeline. Your activities might encompass manufacturing, sales, marketing, HR, or administrative responsibilities. Use the table to complete the plan.

Strategic goal	Operational activity	Measurement	Person/ title	Timeline
Expand our market share in the high-end, high-price point, luxury goods market.	Upgrade our products quality.	Check and compare quality of our products to our competitors'.	Manufacture department manager	February - April /2019
	Releasing more advertisements to high end people.	Check the marketing advertisements we released to target customers each month.	Marketing manager	April /2019 - June /2019
Increase the proportion of our productive capacity devoted to the manufacture of luxury goods.	Upgrade our producing machines.	At the end of financial year 2018/2019, we should have at least half of machines are new and for luxury goods producing.	Manufacture department manager	April /2019 - June /2019
	Change our producing capital on each group of product.	At the end of financial year 2018/2019, we should have at least 60% of producing capital for luxury goods producing.	Manufacture department manager	April /2019 - June /2019
Become known as the premium luxury goods manufacturer in our product category.	Change our products picture and put luxury good at front of our category.	Do researches and seek for feedback from customers with surveys  and design a new category.	Advertising department manager	April /2019 - August /2019
	Making a new marketing strategy and notice our retailers.	1.       Planning a new marketing strategy and send to board for approval 2.       Meeting our retailers and sending emails of our changes	Marketing manager	June /2019 - December / 2019
Become known as an employer of choice for highly skilled people.	Releasing haring advertisements with more requires of high skills.	All our recruitment ad should be reviewed and re- designed for haring high skilled people.	HR manager	June /2019 - October / 2019
	Contact agencies and let them know our changes.	Sending emails of our changes on hiring to agencies, and ask them to release the information to public.	Marketing manager	June /2019 - December / 2019

Report - The allocated budget for the plan described above is AUD$: 20.000$

The layout for an effective report

• Cover page with title, author, organisation or component of it, date.
• Table of contents, list of tables and list of figures.
• An executive summary about the report, the findings and key recommendations.
• The main body of the report using relevant headings (identifying the key issues, the approaches taken to address them, outcomes and recommendations).
• A separate list of all recommendations.
• Summary.
• Appendices that include copies of data and information analyzed in the report, a list of people interviewed or documentation considered.

Six issues that can have a significant impact on the cost of resources -

1. Significant price increases for raw materials/input resources due to short supply or changes in exchange rates.

2. A need for additional resources to meet unexpected increases in product demand with resultant higher input costs due to input material shortages or need to purchase at less than ideal time.

3. Higher staff costs due to unexpected wage rises, increased costs due to staff shortages.

4. Higher staff turnover than expected and the costs of recruitment and induction product price changes with change in demand or competitors.

5. New technology and equipment that must be acquired and installed.

6. A big part of it will go towards advertisement and training.

Attachment:- Manage Operation Plan Asignment File.rar