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Developing an integrated approach to marketing a product, service, or idea ensures that the 4 Ps are compatible (productl, production, place and promotion). There are some products whose value or utility are challenging to define and must be remarketed to existing or new target audiences. How would you market the common pencil, not the mechanical pencil, but a common ordinary pencil? Make sure you include a discussion on each of the 4 Ps. What kind of marketing tactic would you use to get consumers to purchase it and why? What would be your marketing segment and why?
Discuss why the current health care system is in turmoil. Identify two major problems of health care and analyze the impact of each of the chosen problems on consumers and the community. Describe the benefits and risks of national health insuran..
PBK uses 50 bags of whole bean coffee every month, assume demand is steady throughout year. PBK has signed contract to purchase coffee from Phis Roasters for price of $25 per bag and $85 fixed cost for every delivery independent of the order size. Wh..
An assembly line requires two components: Gadjits and widgets. Gadjits are produced by center 1 and widjets produced by center 2. Each unit of the end item, called a jit-together, requires 3 gadjits and 2 widjets. The daily production quota of the as..
What is value? Why is it critical for a firm to create value? How does it do so?
Explain why worker participation is universally important to Occupational Safety and Health Management System
Assess the challenges of managers providing accurate, timely, and effective feedback to employees. Recommend how managers can overcome any two (2) of the challenges you identified. Of the concepts covered in the textbook chapter, determine which, if ..
your assignment is to write a research paper discussing the impact of newer larger aircraft on airport management.
Examine your opinion on the death penalty. Defend why you are for the death penalty or against it. Be sure to be specific in your defense on your stance.
a company using activity based pricing marks up the direct cost of goods by 30 plus charges customers for indirect
What five methods have traditionally been used to departmentalize work and workers? Give one advantage and one disadvantage of each.
A third option has been proposed by salesman who says the machine is worth the extra cost (a fixed cost of 10,401) when the volume is 25,000 or above. What is the maximum variable cost of this product if the salesman’s claim is true?
Strengths, weaknesses, opportunities, and threats: From a marketing perspective, which is the most important? Why? How might your response change if you were the CEO of a corporation? What if you were a customer of the firm? An employee? A supplier?
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