Solution-Developing an export strategy

Developing an export strategy

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Reference no: EM133379870

Question

You are the owner of a successful United States company that manufactures and sells a well-known, designer line of luxury handbags and accessories. You are wanting to expand your market by exporting your products internationally. You are also interested in engaging in a contractual mode of entry that involves the least operational complexity and capital investment.

- Explain the four steps you would take in developing an export strategy.

- Identify two important factors you would consider when determining a product strategy.

Reference no: EM133379870

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Developing an export strategy

Reference no: EM133379870

Reference no: EM133379870

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