Developing an electric motorcycle

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Harley-Davidson is developing an electric motorcycle. However, their motorcycles are known for their distinctive engine sound. Through a large-scale consumer attitude survey, a brand analyst discovered that the majority of the US population actually found the sound "very disturbing." The analyst suggested that the lower noise level of the electric motorcycle should not be a concern and could even boost sales. Do you agree? Explain.

Reference no: EM131976910

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Developing an electric motorcycle : Harley-Davidson is developing an electric motorcycle. the majority of the US population actually found the sound "very disturbing."

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