Reference no: EM132252747
Learning Activities
Readings
Use your Durham text to complete the following:
Read Chapter 3, "Overview of Brandraising," pages 31-39.
Use your Brinckerhoff text to complete the following:
Read Chapter 5, "The Marketing Cycle for a Nonprofit," pages 77-98.
Use your McLeish text to complete the following:
Read Chapter 10, "Creating a Competitive Image and Brand," pages 207-228.
These readings will help you think about the elements necessary for an effective marketing and communications plan.
ABC''s of Strategic Planning in Marketing
ABC''s of Strategic Planning in Marketing
Launch Presentation to watch "The ABCs of Strategic Planning in Marketing" to gain more insight into developing an effective marketing plan.