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Developing an effective marketing plan

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Reference no: EM132252747

Learning Activities

Readings

Use your Durham text to complete the following:

Read Chapter 3, "Overview of Brandraising," pages 31-39.

Use your Brinckerhoff text to complete the following:

Read Chapter 5, "The Marketing Cycle for a Nonprofit," pages 77-98.

Use your McLeish text to complete the following:

Read Chapter 10, "Creating a Competitive Image and Brand," pages 207-228.

These readings will help you think about the elements necessary for an effective marketing and communications plan.
ABC''s of Strategic Planning in Marketing

ABC''s of Strategic Planning in Marketing

Launch Presentation to watch "The ABCs of Strategic Planning in Marketing" to gain more insight into developing an effective marketing plan.

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The assignment needed us to Read the article "The Nonprofit Sector in a Changing World" and complete the communication and the marketing plan for the NPO. We have followed the outline provided and created the plan in 3600 words in APA format as needed.

Reference no: EM132252747

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