Developing an e-marketing plan

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Reference no: EM132096144

Final Project: Developing an e-Marketing Plan

For this project, you are going to create a social media marketing plan in which you are the Director of Marketing and you are responsible for the development of the e-Marketing plan. You may choose any ecommerce business to develop your plan.

Using resources found in Chapter 15, and what you learned, your written plan should include the following sections:

i. Executive Summary

ii. Brief Overiew

iii. Social Media Presence

-Sentiment Analysis

-Reach

-Company Posts

-Feedback

-Average Response Time

iv. Competitive Analysis

- SWOT

v. Goals

vi. Strategies

vii.Target Market

viii. Tools

ix. Implementation

-Platform Specific Tactics and Tools

-Content Development

-Assignments

x. Monitoring

-Tracking

-Measuring

-Evaluating

-Social Media Monitoring Tools

xi. Tuning

xii. Budget

xiii. Return on Investment

Due by Sunday of Week 4:

Grading Criteria:

Content: 50 points possible

Followed Guidelines: 20 points possible

Grammar/Spelling: 20 points possible

Creativity: 10 points possible

Total: 100 points

Reference no: EM132096144

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