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Developing an anti-staining deodorant

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Reference no: EM131833795

Three minute pitch that Dr. Biel would make to his colleagues about the merits of his project and his belief that Nivea should invest in developing an anti-staining deodorant. Please make sure that you include evidence to support your pitch and anticipate potential concerns his colleagues may have.

Nivea A and B case (HBR)

Reference no: EM131833795

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