Reference no: EM132401642

Developing an advertising program:

1, The "Got Milk" campaign was intended to boost sagging milk consumption among Californians in the 1990s. The campaign ads highlighted the inconvenience of running out of milk when intended to be used with certain foods, such as cookies or muffins, advising consumers to stock up on milk to avoid such inconveniences. The "Got Milk?" campaign is an example of ________ advertising: 

A) informational, B) reminder, C) institutional, D) comparative, E) reinforcement 

 2. Explain that type of advertising in detail and give another example of it