Developing an advertising campaign proposal for chain

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Reference no: EM13842473

Scenario

Imagine you work at an advertising firm. You’re on a team that is developing an advertising campaign proposal for a chain of fitness centers. The firm has been struggling and needs your team to land this account. At a meeting, one of your teammates reveals that he has hacked into a competing firm’s network and has a draft of its proposal for the same account. Your teammate wants to steal the idea and use it in your team’s proposal. Most of your teammates agree with this idea, but you think it is unethical.

Questions for Discussion

1. How would you handle this situation? Would you voice your objection or go along with the team?

2. If you decide to voice your objection, do you address the entire team or speak to members individually? Why?

3. How would you reconcile your role as a loyal employee and team player with your need to uphold ethical

Reference no: EM13842473

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