Developing an activation plan

Reference no: EM133202869

Question: You are the Director of Corporate Sponsorship for MetLife Stadium and recently signed a sponsorship deal with Mitchum, a deodorant company looking to make a marketing buzz with the hope of enhancing brand awareness. During your pitch Mitchum was impressed with your creative proposal that placed a heavy emphasis on fan interaction (i.e. experiential marketing) and use of technology (i.e. social media). What did you include in your sponsorship proposal/activation plan that hooked the sponsor?

You are responsible for the following:

There are five steps in developing an activation plan. Your focus for this assignment is on the 4th and 5th steps (Implementation & Measuring Results) of developing an activation plan.

Part 1: Using the 360 Degree Marketing Model (see attachment below) present your Sponsorship Activation Plan. Your goal is to highlight six of the 12 possible areas and provide examples for each. For instance, you may choose to focus on the following areas: Tickets & Hospitality, Consumer Promotions, Website, etc.

Part 2: Describe the steps you will take to measure the results of the Activation Plan. How will you ensure Return on Investment?

Present your Activation Plan for Mitchum, including examples for each of the six areas selected. Explain how you will quantify the results of the activation plan.

Reference no: EM133202869

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