Developing aggregate sales and operations plan

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Reference no: EM132171981

1. Ignoring the impact of media that assisted the consumer through a decision journey can artificially inflate the effectiveness of search ads that are typically associated with the last interaction. Various experts have begun to address the attribution problem using a variety of attribution approaches. The scientific way to allocate weights to ads along the consumer journey path is considered the:

A. linear approach

B. time decay approach

C. position-based approach

D. model-based approach

E. experiment-based approach

2. What fundamental cost tradeoff plays a key role towards developing an aggregate sales and operations plan (SOP)? Under what circumstances would cost minimization be equivalent to profit maximization, as the objective in deriving an acceptable SOP? Explain briefly

3. Collaboration is an important aspect of management. You are a chief of police and your city manager is interested in flattening city government. He asks you to prepare a presentation to city council on merging police and fire supervisory and managerial responsibilities. Present two pro and con arguments for the concept.

Reference no: EM132171981

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